A profitable gym knows their numbers and spends money to make more money.
Here's an example of what this looks like.
A profitable gym will put in $100 to acquire 10 leads with the understanding that one of those 10 leads becomes a member paying you back $100/month.
*(This gym also knows a member stays with them 6 months on average. So each member is worth $600. )
This gym pays $100 in advertising, receives back $600 in revenue, and profits $500. Then they rinse and repeat.
That's it. That is how a business is run. It is run by numbers.
Seems simple enough right? Or is it?